Scaling Business Plan - 53D
- Geek House Data Dynamics
- Aug 4
- 2 min read
Updated: Aug 6
Service Type
Business Plan
Company Type
Scaling Business, Night Club.
Date & Length of Project
January 2025 - 1.5 Weeks
Project Overview
Client Needs
The client - a successful local pub operator - was ready to pivot their business toward a larger-scale nightlife concept. They envisioned transforming from a community pub into a full-fledged nightclub and needed support in turning that ambition into a structured, fundable, and executable plan. GHDataDynamics was brought on to help conceptualise, scope, and launch the new direction from the ground up.
Problems To Solve
This shift wasn't just cosmetic - it required a complete business transformation. From navigating commercial property logistics to building a pitch-worthy business plan, the client needed guidance at every stage. They were also under pressure to move quickly, secure a licensed premises, and secure early stock support to reduce upfront costs. Their challenge was marrying ambition with real-world execution - and finding a location that wouldn't just work, but thrive.
Approach
We began by sitting down with the client to build a detailed business plan tailored for this specific leap. This allowed us to clearly define what kind of space they needed, what scale of operation was realistic, and what investment would be required. From there, we moved into scouting - researching licensed properties, arranging tours, and joining them on viewings. We went beyond the basics: investigating premise licenses on government platforms, pulling business rate data, and evaluating each location’s viability not just on look, but on logistics.
LOCKING IN VISION |  | We collaborated closely on a bespoke business plan that didn't just make the nightclub concept clear—it made it fundable. We mapped out financial forecasts, target audience segments, and operational planning to ensure the proposal could secure outside funding and support. |
|---|---|---|
PROPERTY | | We took a hands-on role in the search process, reviewing available venues, asking strategic questions on site visits, and diving into licensing and compliance data. With our help, the client felt confident in choosing the right location, supported by real-world facts and not just first impressions. |
ADVANTAGE | | Leveraging our supplier relationships to negotiate a £10k stock deal available upon the client receiving the keys. This immediate boost helped reduce their startup cash burden and gave them a head start once the space was theirs. With the property secured and the business plan in hand, the client was ready not just to open a nightclub - but to build it on solid, strategic ground. |
Deliverables
Below is the redacted business plan for 53D with details on trading hours, private hire and staff strategy.
Testimonials
I loved having someone with me since my business partner couldn't get to the tours, it was great having someone who knew what they were doing prepping before hand, asking all the right questions and really being on our side.
