In case you are new to this series, we are turning our programmes into bitesize articles for free. Stay Tuned every Monday for a new part of the first of many series: Marketing Your Business. In these articles, I take our written programme points, and where I would be on a call with someone and explaining them as well, I have blockquoted my summary and any add-ons that come to mind, like examples and case-studies. Hi, It's me. In this episode we talk about... Origin Stori

Hi, It's me. In this episode we will go over picking colours and typography, creating logos, and.... The Sims? In these articles, I take our written programme points, and where I would be on a call with someone and explaining them as well, I have blockquoted my summary and any add-ons that come to mind, like examples and case-studies.

Hi, it's me, as a warning for this episode UVP and USP can be slightly difficult to nail down to them being so similar, but we are going to be a simple as possible (which means a lot more talking from me) and we are gunna have fun doing it!

So we are taught to not generalise, to not judge a book by it's cover (which tbh that's the whole point of the cover but that is by the by), to not stereotype... and then in marketing that is what we do to reach the audience that best suits our business.

Just getting into branding? Here are some branding terms that we use with an example at the end. We are taking all our paid programmes and turning them into articles to read for free - We are going back to our Mission Statement of: "We ARE The Business Consultant Our Founder Needed When She Started Her First Business" This means offering Our Tips and Advice for free instead of behind a paywall, which is why we also will always have our free consultations.